As summers are getting warmer due to climate change, fatigue and weakness become more prominent during this season. In Japan, this state is referred to as "natsubate," from natsu 「夏」summer, and bate 「ばて」, being exhausted.
Wholesome and nutritious foods are a healthy and natural remedy to combat summertime fatigue and sleepiness, often associated with poor appetite.
Researchers agree that a proper five-meal-a-day diet provides the necessary energy and the suitable nutrients to regain strength and wellbeing and successfully cope with summer fatigue, provided that the ingredients are 100% healthy and natural.
Among the natural and successful remedies to overcome natsubate is undoubtedly a daily use of European olive oil: its beneficial properties have been proven time and time again by scientific studies worldwide.
Vitamins, polyphenols and "good" fats are all contained in this Mediterranean olive oil and thanks to the natural extraction methods and appropriate packaging the quality of the oil lasts for a long time.
Choosing European olive oil means bringing to the table healthy and nutritious food, perfect for every meal of the day, even for snacks.
Japan, for years now, has been one of the top three countries for imports of European olive oil.
Because of this prominent interest, the European Union has developed an institutional communication project, specifically tailored to Japan and its consumers.
The website Olivepoileu.jp and its associated social media provide valuable information, news, recipes and scientific insights daily, to inform consumers on how to buy the best olive oil.
European institutions have put in place robust quality checks to ensure that each bottle of olive oil complies with the strict parameters set for this product: acidity levels, high level of valuable antioxidants, polyphenols, and a label on each bottle that provides information about the origin of the olives, the processing according to European standards and the optimal preservation of the product.
Consuming European olive oil, along with fresh fruit, vegetables, yogurt and whole grain products, enriches the diet and helps to stay well, at all ages and in all seasons.
Summer smiles, with European olive oil: find out more at Oliveoileu.jp.
04 August 2022
