EU regulation establishes that ‘in order to protect the health and wellbeing of consumers and ensure their right to be informed, it is pivotal to guarantee that consumers are kept informed on the food that they consume..’
The label is the identity card of olive oil produced in Europe.
Attached to each package, the label allows consumers to immediately have all the information on the oil that they intend to purchase.
Each part of the label must contain clear, easily readable information and follow strict European regulation.
For this reason, EU’s legislation also imposes strict control rules.
According to the legal framework, countries of the European Union must carry out a minimum number of checks every year based on the volume of olive oil marketed, to ensure compliance with the marketing standards for olive oils and olive pomace oils.
The checks are aimed at verifying that the labels and packaging comply with the legal requirements and that the oil conforms to that declared category.
The label investigations, in particular, ensure that the name or trade name under which the oil can be sold to the consumer complies with the rules established by Regulation (EU) no. 1308/2013.
It should be remembered that European olive oil can never be sold in bulk: the package must always contain a closure system that maintains its integrity after the first opening.