Archeologists have dug out numerous containers used in ancient times to store the precious Mediterranean olive oil.
An example is the oil of ancient Romans, so precious that it used to be stored in gold, silver, bronze, marble and ivory containers. Today, Olio di Roma was granted the ‘Protected Geographical Indication’ mark by the European Commission for its unparalleled history and great quality.
But why were such valuable materials used to store European olive oil?
The answer is simple: to preserve the quality of extra virgin olive oil and allow it to maintain all its valuable nutritional and organoleptic characteristics over time, it must be stored away from the heat and the sunlight and in containers which do not release harmful substances.
These principles were well-known by ancient Romans, in fact, they were the ones passing us the tricks to produce and store the best quality of olive oil.
European olive oil arrives in Japan intact and as good as it is thanks to the packaging which protects its content. There is no better gift than an elegant bottle of European olive oil.
Besides the bottle itself, the labels are also used to better communicate the physical qualities of the oil and inform consumers with clear and comprehensive insights on the origin of the oil, how to store it and the quality checks the oil has undertaken, as per EU regulation, to be shipped to Japan.
In order to make people discover and learn about the care that goes into every stage of the production and marketing of this Mediterranean masterpiece, the European Union has developed a communication project tailored to Japanese consumers, who appreciate this product, called Oliveoileu.jp.
A platform that informs, in a clear and detailed way, how best to integrate this beneficial product into one's daily routine.
Just click on Oliveoileu.jp and visit its social media to discover the colorful and tasty world of European olive oil: different uses, categories of oil, production methods, EU quality checks, recipes, fun facts and news.
European olive oil is for everyone, adults and children: a healthy daily habit.
The secret to feeling good every day just one click away: oliveoileu.jp.
22 July 2022
