European olive oil for a diet that goes back to basics: the joy of good food each and every day

The pleasure of gathering together to enjoy good and healthy food, sharing smiles and eating with joy: this is the original meaning of the word ‘diet’.


Today’s hectic lifestyles and the urge to get back to work push us to consume quick meals which has completely changed the meaning of the word diet.  


Today it is used to refer to a strict dietary regimen, often for therapeutic or preventive purposes. Yet, in ancient Greek the word meant ‘way of life’ and in Latin, ‘dies’ meant day, indicating a daily habit to be followed with joy and lightheartedness. 


In the Mediterranean diet, there still is one ingredient that, better than any other, encapsulates the ancient meaning of the word diet and it’s European olive oil: a perfectly healthy, daily habit. 


Indeed, the whole diet is not characterized by strict dietary restrictions, but rather by a pleasant dose of comfort, balance, and joyful encounter with nature and the food it offers.


It is precisely because of its strong connection with nature and its genuine taste that European olive oil is so loved in Japan. 


European olive oil brings joy to the dinner table: its fruity aromas enhance all the ingredients of each dish, whether it is a fragrant pasta with fresh sauce and basil - typical of the Mediterranean - or a famous dish of Japanese gastronomic tradition.


It is a touch of goodness, to feel fit and full of energy: its polyphenols, as substantially proven by scientific research, are a supply of energy and natural antioxidants good for the body, especially in summer. Even light summer dishes become an energy boost with the nutritious qualities of European olive oil.


Oliveoileu.jp was created to help you make the best use of this valuable source of well-being, every day.


The European Union created this communication project specifically tailored to Japan, to share knowledge on Mediterranean olive oil. The website contains recipes, trivia, news, research and useful tips on how to pair each European oil with the right dish, with insights into the latest scientific research in the field and relevant information to optimize the use of this extract each season. 


Discover European extra virgin olive oil: the joy of delicious, wholesome, carefree eating in every bottle.


Visit us at Oliveoileu.jp

22 July 2022

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The content of this promotional campaign represents the point of view of the author who takes full responsibility for it.
The European Commission is not responsible for any use of the information contained therein.