The European Union, thanks to a project supported and co-financed by OP Latium, an organization of Italian olive producers, looks at beautiful Japan and its consumers’ strong interest and passion for European olive oil by creating an articulated informational and communication program.
The goal is to raise awareness of this precious product through a website and its social media, accessible at https://oliveoileu.jp/ , but also by organizing tastings and meetings that will provide clear, objective and safe information on the characteristics, benefits and the genuine quality and authenticity of European olive oil.
At the core of this project is the attention that Japan has always shown for the excellence of this Mediterranean extract, which is also exported all over the world.
A process of knowledge-sharing between two partners who have a long history of mutual appreciation.
The European Union is the largest producer, consumer and exporter of olive oil: the EU produces about 67% of the world's olive oil.
Japan is one of the world's three largest importers of this precious extract produced in the Mediterranean basin.
The information program aims to raise awareness of the benefits of European olive oil, its chemical and organoleptic characteristics, the existing guarantees, certification and labeling processes that ensure its unparalleled quality.
"European olive oil, your healthy daily habit" is at the heart of the messaging of this project.
Via the online portal of the project, https://oliveoileu.jp/, it is already possible to discover everything there is to know about European olive oil: cultivation varieties, production and processing methods, its quality, taste, tradition. You will also find information on its origins, food safety, traceability, authenticity and labeling protocols, and its nutritional aspects, but also fun facts, recipes and many other ways to make the best use of this unique elixir to stay young and fit.
On the website, you’ll be able to discover the health benefits of this incredible product, according to well-established data and research conducted around the world.
The social channels Oliveoileu.Jp provide new content and information every day on the range of different uses that this extract of health and wellness has: from the beneficial properties for the heart, cholesterol levels and skin, to the strengthening of the immune system, thanks to the presence of vitamins.
The program will offer the opportunity to taste the best European oils, through events, meetings with influencers, academics and gatherings directly in Japan.
A deep dive into the history and culture of this flavorful and healthy product that will take you onto the coasts of the Mediterranean.
10 July 2021
